Move the information once. Keep the evidence attached.

1. Declare the source inventory

The first step is to name the sources that can answer the business question. That may include sales calls, CRM records, support issues, product usage, customer research, leadership decisions, and current marketing work.

Each source has an owner, an access boundary, and an expected use. Missing sources remain visible as gaps. An interview can clarify context, but it does not replace a record that should exist elsewhere.

2. Route useful signals into marketing

The Listening Engine reviews the declared sources for evidence that can change a marketing decision. It preserves the source, separates direct evidence from interpretation, and rejects unsupported claims.

3. Convert evidence into a named decision

Evidence is routed to the person who can act on it. The record states what changed, what decision is required, who owns it, and when it should be revisited. AI can prepare the evidence and recommendation. A person still owns consequential decisions.

4. Make the work visible by default

The Glass Dashboard publishes the decision, current work, blockers, and observed result back to the company. A stakeholder can see the answer without asking marketing to rebuild it for another meeting.

Where this fits

Northstar Stack is designed for B2B software companies where marketing owns a revenue outcome but depends on information held by sales, customer success, product, or leadership. It is most useful when the company already creates valuable evidence but lacks a reliable route from that evidence to the work.